Brand iMage Group
… thinking creatively, working collaboratively
Heidi Pinchal specializes in brand development in the museum and exhibition world throughout North America, Europe, Asia and South America. She utilizes marketing, advertising, group sales and educational opportunities to leverage the client’s brands for maximum profitability. Her unique background gives her in-depth understanding on how to make exhibitions increase their revenue from multiple avenues.
In 2007, Heidi started Brand Image Group taking the skills, resources and experience she had gained working with some of the world’s largest brands and international companies. Brand Image Group specializes in development and management of touring exhibitions and boutique entertainment and museum projects.
Exhibition and Museum
Ms. Pinchal was previously Vice President for BRC Imagination Arts, a world leader in the exhibition development field. Ms Pinchal was in charge of client brand development, marketing and business development for the Los Angeles and Amsterdam branches. Clients included Disney, Universal Studios, Danfoss Universe [Denmark] Naples Botanical Gardens and Kennedy Space Center.
For several years she held the position of Vice President of the Orlando Science Center [one of the nations larger science centers] in charge of all revenue driven businesses. This unique opportunity gave Heidi the insight from the “clients “ perspective. While at OSC she garnered the EDGY [American Associates of Science Centers highest business award] for her revenue generating programs and several ADDYs [national highest award for creative advertising] for OSC’s creative re-branding campaign.
Ms. Pinchal has an extensive background in corporate Americas having the privilege to work with some of the national leading brands and developing their images. Hallmark Cards, Wal-Mart, Lord & Taylor, Gucci International and May Co are but a few of these. She holds numerous awards in the architectural design arena.